πŸͺ Self-Paced Online πŸ‡¦πŸ‡Ί Built for Australian Business Owners

AI with Claude for Small Business Owners

Marketing, customer communications, job ads, proposals, and operations documents β€” the tasks that eat your evenings. Claude handles the first draft. You handle the business.

Self-Paced OnlineA$499 Β· ~12 h
In-Person Workshop$650 / person
In-House$7,500 on-site
Online Self-Study$499 β€” start today

Who This Course Is For

You run a business. You do the work, manage the team, handle the finances, deal with customers, and somehow also write your own marketing, job ads, and proposals β€” usually after hours. This course is for you.

No prior AI experience required. No technical background needed. Bring your phone or laptop and a list of the writing tasks you've been putting off.

Small Business Owners Sole Traders Franchisees Micro-Business Operators Tradies & Contractors Retail & Hospitality Owners Allied Health Practices Service Business Owners

By 5pm, You Will Be Able To…

1

Write social media posts, Google Business updates, and email newsletters in minutes β€” not hours

2

Draft professional responses to customer emails, complaints, and Google reviews

3

Create job ads, onboarding guides, and Standard Operating Procedures for your team

4

Write compelling proposals and tenders that win more work

5

Apply Australian Consumer Law and Privacy Act basics to everything Claude produces

6

Leave with your Business-Ready Pack β€” the writing you've been putting off, done β€” plus a personal prompt library for your most common business writing tasks

Full Day Agenda

Every exercise is built around the real writing tasks of small business owners. Bring your actual problems β€” the job ad you've been putting off, the proposal you need to write, the review you haven't responded to.

β˜• 8:30am β€” Registration & Welcome
Session 1
Foundations for Small Business Owners
9:00–10:00
  • How Claude works β€” no jargon, just what it means for your business
  • The RCTF framework: Role, Context, Task, Format
  • Vague prompt vs. specific prompt β€” live demonstration
  • Data privacy: what not to put in Claude (customer names, bank details)
  • Which Claude plan to use for business (not the free tier)
β˜• 10:00am β€” Morning Tea
Session 2
Marketing & Customer Communication
10:15–12:00
  • Social media posts: Facebook, Instagram, Google Business updates
  • Responding to Google reviews β€” 5-star and 1-star templates
  • Customer emails: quotes, follow-ups, bookings, payment reminders
  • Email newsletters that customers actually read
  • Australian Consumer Law: marketing claims Claude gets wrong (and how to fix them)
🍽️ 12:00pm β€” Lunch (included)
Session 3
Operations, HR & Admin
1:00–2:00
  • Job advertisements that attract the right people
  • Standard Operating Procedures β€” getting tribal knowledge onto paper
  • Employee onboarding checklists and staff induction documents
  • Fair Work basics: what to check before sending any HR document
  • Supplier and contractor correspondence
Session 4
Sales, Proposals & Business Development
2:15–3:00
  • Proposal and quote cover letters that win work
  • Government and corporate tender responses
  • Grant applications: structure and language
  • Business plans and executive summaries
β˜• 2:00pm β€” Afternoon Tea
Session 5
Compliance & Responsible Use
3:00–3:45
  • Australian Consumer Law: misleading claims, warranties, comparisons
  • Spam Act 2003: email marketing, consent, unsubscribe requirements
  • Privacy Act: customer data, privacy policies, de-identification
  • Fair Work Act: employment documents that need professional review
  • Your 3-rule AI policy: a 10-minute exercise every business should do
Sessions 6–7
Prompt Library & Capstone: The Business-Ready Pack
3:45–5:00
  • Building your personal prompt library β€” reusable RCTF prompts for your business
  • Capstone: assemble your Business-Ready Pack β€” the day's social posts, review responses, operations artifact, sales artifact, AI policy, and prompt library, minimum 4 of 6
  • The centrepiece: your #1 most-dreaded writing task, solved live and peer-reviewed
  • Assessed Certificate of Completion β€” you leave with the pack done, not just the slides

Sample Prompts You'll Build & Use

Every prompt is a template you take home and use the next day.

Google Review Response
You are the owner of [BUSINESS NAME], a [TYPE] in [CITY].

A customer has left this 1-star Google review:
[PASTE REVIEW]

Task: Write a professional, calm response.

Format: Under 80 words. Acknowledge the concern. Invite them to contact us to resolve it. Do NOT argue. No promises we can't keep. Australian English.
βœ“ Result: Professional review response β€” owner personalises before posting
Facebook / Instagram Post
You are a social media manager for a small Australian [TYPE] business.

Context: Business: [NAME], [CITY]. We [BRIEF DESCRIPTION]. Audience: [WHO FOLLOWS US].

Task: Write a [Facebook / Instagram] post about [topic / offer / seasonal event].

Format: Under 80 words. Conversational. Australian English. 3–5 hashtags. End with a call to action.
βœ“ Result: Social post ready to publish β€” takes 5 minutes, not an evening
Job Advertisement
You are an HR manager writing a job ad for a small Australian [TYPE] business.

Role: [JOB TITLE]. Location: [CITY]. Hours: [HOURS].

Key duties: [LIST]. Required skills: [LIST].
Pay: Award rate or [AMOUNT] per hour.

Task: Write a Seek/Indeed job advertisement.

Format: Under 350 words. Engaging opening. Honest about the role. End with how to apply. Include: "Must have right to work in Australia."
βœ“ Result: Job ad that attracts genuine applicants β€” no more staring at a blank screen
Proposal Cover Letter
You are writing a proposal for a small Australian [TYPE] business.

Client: [TYPE OF CLIENT β€” not real name].
What they need: [SCOPE OF WORK].
Our advantages: [WHY US β€” experience, warranty, local].
Price: [$AMOUNT β€” insert after writing].

Task: Write the proposal cover page.

Format: Under 250 words. Professional but warm. Structure: introduction β†’ why us β†’ what we'll do β†’ next step. Leave [NAME] and [$AMOUNT] as placeholders.
βœ“ Result: Professional proposal cover β€” customise in 10 minutes per job

What This Course Covers β€” and What to Watch For

Claude can dramatically speed up business writing β€” with a few important limits Australian business owners need to know.

⚠️

ACL: Check Marketing Claims

Australian Consumer Law prohibits misleading claims. Claude sometimes writes superlatives ("best", "cheapest", "guaranteed") that need checking before you publish. We teach you to spot them.

⚠️

Fair Work: HR Docs Need Review

Employment warnings, termination letters, and formal HR documents drafted by Claude are starting points only. Before issuing any document that affects employment, have a lawyer or HR professional review it.

πŸ”’

Customer Privacy

De-identify before you paste anything into Claude. Use "Customer A" instead of a real name. Remove phone numbers, addresses, and financial details. We teach a simple substitution technique.

πŸ“§

Spam Act Compliance

Commercial emails must include an unsubscribe link, a genuine sender identity, and be sent only to consenting recipients. Claude drafts the content β€” the compliance is yours to manage.

βœ…

Claude Always Drafts First

Every output is a first draft β€” you read it, personalise it, and approve it before it goes to a customer, employee, or platform. The course builds this habit from the first exercise.

πŸ’‘

Use a Business Plan, Not Free

The free tier of Claude.ai may use conversations for model improvement. We recommend Claude Pro or Team for business use β€” and the course covers what to look for when choosing a plan.

Pricing

The most accessible course in the CTS range β€” designed for small business owners and sole traders who need real tools, not expensive theory.

Online Self-Study
$499per person

Start Today, Work at Your Pace

The full one-day course, online β€” build your Business-Ready Pack from your kitchen table.

  • A month of posts, review responses, job ad or SOP, proposal
  • Every exercise on your own real business
  • 14 days of access from enrolment
  • Assessed capstone, reviewed by us
  • Verifiable Certificate of Completion
Enrol Online Now
Public Workshop
$650per person

Join a Scheduled Course

Open to all small business owners and operators across industries.

  • Scheduled in major cities and regional centres
  • All industries welcome β€” the workshop is industry-agnostic
  • Catering included throughout the day
  • Printed workbook & digital prompt library
  • Certificate of completion
Enquire About Dates

Group discounts: 5+ from the same business, chamber, or association β€” 10% off public pricing. Business chamber members and NFP operators β€” enquire for additional discounts.

Stop writing at midnight. Get your hours back.

Start online today, book a public course, or bring Claude Training School to your business group, franchise network, or business chamber.