Listing copy that converts, vendor updates that impress, and lease communications that get responses — without sacrificing compliance or spending your evenings at a laptop.
Built for real estate professionals who spend too much time writing — and not enough time selling. From listing copy to vendor update emails to social media posts, Claude can get your first draft done before you've had your morning coffee.
Every exercise is set in Australian real estate contexts — auction campaigns, lease negotiations, property management, and residential sales — with ACL compliance woven throughout.
Write listing descriptions for realestate.com.au and Domain that capture attention and drive inspections
Draft vendor update emails and campaign reports that build trust and manage expectations
Generate social media posts and auction announcements — and know what to leave out
Write lease renewals, maintenance requests, and tenancy correspondence faster
Apply ACL, underquoting laws, and privacy obligations to every AI output
Leave with a Campaign-Ready Pack built for your own current property or campaign — listing copy, vendor/buyer communication, and a prompt library — backed by an assessed, CPD-eligible certificate
Every exercise uses fictional properties and de-identified clients. Real vendor/purchaser information never enters Claude.
All exercises use fictional addresses and placeholder client names.
You are a senior real estate copywriter specialising in residential property in Australia. Context: 3-bed, 2-bath home in Doncaster VIC. Renovated kitchen and bathrooms, 650sqm block, north-facing yard, double garage, 5 mins to Westfield Doncaster, zoned for Doncaster Secondary College. Target: young families. Task: Write a property listing description for realestate.com.au. Format: 200 words. Lifestyle-led tone. Lead with the feeling, not the features. No unverifiable claims.
You are a selling agent writing a campaign update. Context: Week 3 of a residential sales campaign. 42 groups through open homes, 3 private inspections. Buyer feedback: price is $50k above expectations. Two comparable sales this week at $980k and $995k. Recommendation: price adjustment to $1.02M. Task: Draft a vendor update email. Format: Professional, empathetic. Under 250 words. Lead with positives, then deliver the pricing conversation with data. End with a proposed next step.
You are a real estate agent writing a social media post. Context: Property sold at auction above reserve in Hawthorn VIC. 8 registered bidders. Strong result for the vendor. Do not mention the sale price. Task: Write an Instagram/Facebook post celebrating the result. Format: Celebratory, professional. Under 90 words. 6 relevant hashtags. No price. No specific address.
You are a property manager in an Australian real estate agency. Context: Tenant has lived in the property for 2 years. Current rent $520/week. Offering 12-month renewal at $550/week. Require response within 14 days. Task: Draft a lease renewal offer letter. Format: Friendly but professional. Under 200 words. Clear on the new rate and response deadline. Leave [TENANT NAME], [ADDRESS], and [DATE] as placeholders.
Real estate has some of the strictest marketing rules in Australian consumer law. We teach them all.
Vendor reserves, vendor motivation, confidential offer amounts, and purchaser financial positions must never enter Claude. Use "the vendor", "the buyer", and placeholder amounts.
All property claims must be accurate and verifiable. Flag any claim Claude generates that is a superlative ("best street", "highest price") or non-verifiable before publishing.
Price representations in marketing must comply with state-based underquoting laws — VIC, NSW, QLD, WA, and SA all have different requirements. Claude does not know your vendor's reserve. Never let it guess.
Real estate practice is state-licensed. Tenancy documents must comply with the relevant state Residential Tenancies Act. Claude can draft; you must verify jurisdiction-specific requirements before using.
Vendor and tenant personal information is protected under the Privacy Act 1988. De-identify all client details before using Claude — replace with "the vendor", "the tenant", or placeholder names.
Unsolicited direct marketing to individuals has specific obligations under Australian law. If using Claude to draft marketing outreach, check the requirements with your principal before sending.
Ideal for whole agency team training — in-house sessions available for groups from 8.
Open to all real estate professionals Australia-wide.
Train your whole team at once — customised to your brand voice and document types.
Book for yourself or train your whole agency team.